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Unity Automotive Accelerates Group Efficiency & Communication Using AI
- Shift Digital AI
- Apr 2
- 2 min read
Unity Automotive Group has enhanced their sales efficiency and customer engagement through integrating Shift AI’s advanced centralisation and communication systems into their operations.
The 6 site growing dealer group has used Shift AI's platform to create efficiency within the business through consolidating leads from multiple marketplaces into a single, user-friendly platform. This has achieved a streamlined approach to lead management.
The centralisation allowed their sales teams to efficiently track and respond to enquiries, ensuring no potential customer was overlooked.
To further optimise customer interactions, Unity employed Shift AI's call routing and AI assistant features. The call routing system promptly connected sales representatives with new leads, reducing response times and increasing the likelihood of securing appointments.
Meanwhile, the AI assistant provided 24/7 coverage, instantly engaging with customers via SMS, WhatsApp, email, and telephone. This ensured that even out-of-hours enquiries received immediate attention, enhancing customer satisfaction and retention.
The implementation of Shift AI has yielded impressive results for Unity Automotive:
53% conversion rate from enquiries to appointments.
Average response time of 60 seconds, ensuring swift engagement with potential customers.
More than 30% of appointments were booked from leads received outside of standard business hours.
Tom Porter, Sales Manager at Unity Leicester, praised the collaboration:
"Working with Shift has been fantastic and a real benefit to Unity Leicester. For me, having greater visibility of lead progress is key and the icing on the cake is an AI receptionist that works 24/7! I'm looking forward to working more closely with Shift in the future. Massive thanks to Ben and the team for the support we've received during the onboarding process, a real first-class experience."
By adopting Shift AI's innovative solutions, Unity Automotive has not only streamlined its lead management processes but also enhanced customer engagement, leading to increased appointments and, ultimately, higher sales.
If you’re looking to make steps forward in dealer efficiency and showroom appointments then contact the Shift AI team via info@shift-digital.co or book a call: https://meetings-eu1.hubspot.com/ben59?uuid=9e3e04e9-5830-451c-ae0a-e5a97698f43f
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